MASTER IN BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT
Aims of the Programme
The MBA programme is designed to make sure participating students are given the academic baggage as well as the necessary skills to be successful on the international labour markets. The following aims can be identified:
- Make sure you understand the mechanisms of economic functioning of companies and institutions, as well as national and world economies;
- Make sure you understand and can analyze social phenomenon;
- Make sure you have the education to gradually take over the advisory and managerial functions in companies, central institutions and governments;
- Make sure you know how to use the principles of strategic management in the open market economy;
- Make sure you can develop and apply marketing techniques in the global markets;
- Make sure you have seen how company asset and liability management is done under the circumstances of international competition and unconstrained capital flows;
- Make sure you know how to analyze and evaluate the state of markets;
- Make sure you have an idea on how to manage campaigns of new product entries;
- Make sure you get the necessary skills for business, like presentation techniques, debating skills, and argumentation techniques.
Graduate Profile
Graduates are prepared to pursue a professional career in decision making divisions of business, financial, advisory, marketing and analytical departments of economic institutions and civil service in public and government institutions. SU's graduates have a broad theoretical knowledge so that they understand he economic processes that take place in Poland and in the world. The theoretical knowledge, firstly, prepares you to carry out economic analyses on your own and making right decisions in a changing environment. Secondly, the skills you acquire contribute significantly to your mobility on the challenging job market. A solid theoretical base is created for the students that carefully attend the economic and social courses offered.